Allocate Growth Management gives small and mid-sized businesses access to 15 years of VP-level sales leadership expertise — coaching, process design, and strategy — for a fraction of the cost of a single salesperson.
Having a sales team is like having a garden — you can't just set it up and forget it. It takes planting, weeding, and pruning to grow something thriving.
Pipeline reviews, deal coaching, forecast accuracy, motivation — sales management requires consistent, daily attention. Miss a week and deals stall, momentum drops, and bad habits take root.
The same drive that makes a salesperson successful makes them incredibly demanding. They need constant feedback, push back on strategy, and want to know why every deal matters.
When a rep says "prospects aren't responding," is that a cop-out or a real market signal? Distinguishing between underperformance and legitimate trends requires deep pipeline visibility.
Some salespeople just need better discovery questions. Others are fundamentally misaligned with the role. Knowing the difference saves months of wasted effort on someone who was never going to succeed.
Top sales performers have options — they're not waiting for your job post. Most small businesses end up with "fine" salespeople instead of great ones because sourcing great talent is a job in itself.
Effective sales management is a distinct, demanding discipline. Trying to squeeze it between payroll, operations, and customer issues means something is always going to suffer.
For small and medium businesses, hiring a full-time sales manager often doesn't make sense. But leaving your sales team without expert leadership isn't an option either.
Fractional sales leadership allows your business to get 100% of a seasoned sales leader's expertise in a fraction of their time — for far less than the cost of one salesperson.
Whether the owner is trying to manage the sales team themselves or nobody is managing them at all, the result is the same: missed opportunities, stalled deals, and underperforming reps.
A sales team without dedicated leadership is leaving revenue on the table every single day.
Allocate Growth Management provides the coaching, process design, strategy, and accountability that transforms how your sales team performs — without the overhead of a full-time executive hire.
We diagnose your entire sales process to identify what opportunities exist and recommend specific decisions to unlock higher performance — with no obligation to continue.
Based on the audit findings, we design a tailored plan addressing your team's specific gaps — from pipeline structure to rep coaching needs.
We embed into your team rhythm — running pipeline reviews, coaching reps, improving processes, and building the infrastructure that drives consistent results.
With reporting, business intelligence, and data-driven decision-making, you see exactly how your team is improving and where to invest next.
Every engagement is tailored to your business needs. Here's the range of capabilities we bring to your team.
VP-level sales management embedded in your team on a part-time basis. All the expertise, none of the overhead.
Identify leaks in your pipeline and implement systematic improvements that increase conversion at every stage.
Build repeatable, scalable processes that turn sales from an art into a science your entire team can execute.
Develop your reps' skills through targeted coaching, scripting, and training programs — including for new product launches.
Get clarity on what's working and what isn't with data-driven dashboards, forecasts, and performance metrics.
Leverage AI and process automation to amplify your team's effectiveness and eliminate manual busywork.
Source the right talent, build rigorous interview processes, and manage performance to keep your team operating at its best.
Sam has 15 years of sales leadership experience in VP and Director roles at companies like U.S. News & World Report, Varsity Tutors, and Kaplan. He's led sales teams as large as 90 people and has been a go-to expert in articles published in Bloomberg News, the New York Times, and USA Today.
His approach combines data-driven strategy with genuine investment in people. Sam doesn't just optimize pipelines — he develops leaders, builds cultures where reps thrive, and creates the systems that make consistent performance inevitable.
With deep expertise in AI strategy and process automation alongside traditional sales leadership, Sam brings a modern toolkit to timeless sales management challenges.
From individual contributors to directors, Sam's impact is immediate and lasting.
Sam is an exceptional leader — thoughtful, genuine, and deeply invested in helping others grow. He brings a steady, positive presence that elevates the culture around him in meaningful ways. Any team would be lucky to have Sam; his impact is immediate and lasting.
Sam has a unique ability to utilize data to drive sales. I can only imagine what he can do with AI in the mix. He is a true asset for any sales organization.
Sam is a very strategic and thoughtful sales leader that any organization would be lucky to have. He is a forward thinker and innovator, with a natural ability to keep his people at the forefront of what he does.
Sam played a pivotal role in my professional growth. His insights into sales strategies and client engagement were invaluable, helping us consistently exceed our targets. Sam is genuinely committed to nurturing talent.
Sam has been one of the most influential managers I've had. He asked thought-provoking questions to allow me to arrive at my own solution. He focused on growth, training me to be a stronger leader who could make sound decisions.
Sam's management style was that of a thought partner. With his guidance, I grew tremendously both professionally and personally. His emphasis was "delivering results and having a great time doing it."
We'll diagnose your entire sales process, identify the biggest opportunities, and recommend the specific changes that will unlock higher performance — with zero obligation to continue beyond the audit.
Ready to get expert sales leadership without the full-time commitment? Reach out and let's start with a conversation about where your team is today and where it could be — no ongoing commitment required.